We are dedicated to fostering creativity and encouraging bold ideas while acting with integrity and creating a welcoming, inclusive environment for all. These values extend to our digital and social environments, which is a primary point of contact with our many audiences and constituencies.
As a manager or content creator for your university-affiliated social media account, you’ll find that these social media guidelines will help you develop a social media strategy that is consistent with Missouri S&T’s identity. These guidelines also include best practices to help you build, create, maintain and monitor your social media presence, whether you are a seasoned social media manager or just beginning to explore social media options.
Terms of use for officially-recognized S&T social platforms
- Facebook: https://www.facebook.com/legal/terms
- Twitter: https://twitter.com/tos
- Instagram: https://help.instagram.com/581066165581870
- LinkedIn: https://www.linkedin.com/legal/user-agreement
- YouTube: https://www.youtube.com/static?template=terms
Telling the Missouri S&T story
Engage and inform your audience
Social media is often the first experience a user will have with our university; complete the following steps to ensure your audience is engaged and informed.
Social media naming conventions
If your audience cannot find you, you cannot meet the goals of your social media pages. Ensure your social media pages are in-brand with Missouri S&T.
As social media administrators and members of the Missouri S&T community, it is our job to display the name of our university correctly: Missouri S&T or S&T on second reference. When social media pages do not use the correct brand terminology, it weakens the brand.
A page titled “Science and Technology Research” is not easily identifiable as being part of the greater S&T brand. Users will also have a harder time finding and following your page if you do not follow established naming conventions. All university pages must begin with Missouri S&T followed by department, program, student group, etc.
In-brand examples for Facebook:
- Missouri S&T Computer Science
- Missouri S&T Ballet and Dance Club
- Missouri S&T Street Team
In-brand examples for Twitter (please note Twitter does not allow ampersands):
- SandTSSC (Student Success Center)
- SandTCASE (College of Arts, Science and Education)
- SandTCEC (College of Engineering and Computing)
In-brand examples for Instagram (please note Instagram does not allow ampersands):
- https://www.instagram.com/sandtlibrary/
- https://www.instagram.com/sandtstuco/
- https://www.instagram.com/sandtadmissions/
Examples of impermissible page names across all platforms include but are not limited to the following:
- MST
- MUST
- MS&T
- MO S&T
To further ensure our university-related social media accounts are visible and easy to find, account owners should add their social media accounts to the social media directory.